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My work
Email marketing
Innovate UK Business Connect - B2B
Key result:
20.8% click-to-open rate
To connect with the organisation's target audience and improve engagement, I introduced segmenting and used the CRM and email platform to tag contacts based on their interests. This allowed me to send tailored emails aligned to each contact's interests.
This approach, coupled with high-quality content, led to a click-to-open rate of 20.8%, more than triple the industry average at the time.
Click on each image to open the item in full size
AgriFood monthly newsletter
Programme email update
LinkedIn post to grow email marketing list
Multi-channel
video campaign
Innovate UK Business Connect - B2B
I developed a multi-channel video campaign to build trust and engagement with the target audience.
I managed a creative agency and oversaw the production of ten videos (including client case studies, testimonials and educational content)
The videos were shared across the website, LinkedIn (using company and employee profiles) and via email marketing.
Video case study - Click on the image to watch the video
Key results
33% increase in enquiries
170 website visits
62 LinkedIn comments
LinkedIn thought-leadership
Stu Davis - Creative Bloom - B2B
I wrote thought-leadership content for Stu Davis, focusing on digital marketing, the environment and the ocean.
“Sophie provided excellent strategic and ongoing tactical advice for Creative Bloom and my own social channels. It has certainly increased our & my credibility, reach and exposure, and we have had genuine partnerships and leads as a result.”
Stu Davis, Head of Agency, Creative Bloom
Viral post results
30396 impressions
52 comments
275 reactions
11 reposts
Viral LinkedIn post - Click on the post to open the original
Marketing strategy and delivery