If you want people to buy from you at some point, your brand needs to look the part. I’m not saying that a small business is going to look like Nike but it’s important to look consistent and attractive. Attractive to your audience that is. This will look very different depending on who your ideal customers are.
Here are a few tips that I always keep in mind when creating visual content.
Stick to your branding
Once you’ve decided on your basic branding (your logo, a few colours and fonts, a couple of keywords around what you want your brand to look like), stick to it. This will make your brand recognisable and also create some consistency. And I can never say it enough, consistency is key! I know this might sound obvious, but you have to work with your branding, not bend it to work for you. If you’re using a random font once, you might think that it’ll have no impact. But it all adds up. You’ve spent time on your branding, so use it.
Create a few templates
That’s one of the easiest ways to get your brand to look better. Let’s say you want to share an inspirational quote with your followers on Instagram every monday (#MondayMotivation). Create a template using a free software like Canva (if you aren’t using Canva, I’m begging you, please do!). Canva already has tons of beautiful templates you can use (don’t forget to use your brand colours and font though!). Here is an example of the template I use for my blog post visuals on this website.
As you can see, the text is always the same size, the same colour and in the same place. And that’s why it looks neat. You can see on the 3rd visual that I have less text than in the others. If you’re in this situation, don’t be tempted to make the text bigger because you have space. Respect the template you took time creating. Having templates will also save you tons of time!
If in doubt, go for simple
You’re creating a visual and you’ve been stuck for a while, you keep adding things, moving things about and you’re getting nowhere. That happens to all of us. In these situations, go for simple. I got this tip from a graphic designer years ago and I use it all the time. Simple almost always passes as sleek! The same can’t be said for cluttered. Here’s an example of a really simple design.
Because I’ve used my branding assets (colours, fonts and logo), it looks neat and on brand.
Sticking to your branding, using templates and choosing simple over cluttered is a surefire way to get your brand to look better. Remember, you’ll need to do this over and over again to build a consistent brand.