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Updated: Feb 1, 2022

If you want to get more engagement and build a bigger audience on social media, you have to be consistent with your posting. 

Most small businesses rely on having the time to write posts and post them. That means that if you’ve got a quiet week, your social media content will be great. If you’re really busy, you’ll be nowhere to be seen. Your number one aim on social media is to build a relationship with your followers. Would you trust someone who only shows up half of the time? What about someone who sends you lots of texts one week and ignores you the next? Not great ways to build a relationship, right? 

My favourite tools to stay consistent are an editorial calendar, a scheduling software (I use Hootsuite) and a very long list of content ideas. 

Here’s a list of 40 post ideas to keep you going. You’ll never wonder what to post again.

  1. Curated content 

  2. Polls 

  3. Questions

  4. Quotes (inspiring, motivational…)

  5. Testimonial from a happy customer 

  6. Industry news 

  7. Information about your local area (best for local businesses) 

  8. Tips and advice 

  9. Behind the scenes posts

  10. Personal post about yourself

  11. How to videos

  12. Statistics 

  13. Share a blog that you’ve written 

  14. Promotional post 

  15. Competitions 

  16. Ask followers to help you make a decision 

  17. Challenge your followers to take action

  18. Infographic

  19. Follower of the week

  20. Throwback posts

  21. Celebrate holidays 

  22. Promote your newsletter

  23. Answer a frequently asked question 

  24. Comment on a current event

  25. Case studies

  26. Videos (yours or external)

  27. Post about a national day (check

  28. Ask your followers to write a caption for a funny picture

  29. Share a playlist

  30. Share a Fill-In-The-Blank Post

  31. Customer photos (with their permission) 

  32. Fun fact about your employees

  33. Tell people what you sell

  34. Ask for recommendations(movies, books, TV series…) 

  35. Share an offer/discount

  36. Re-share older successful content

  37. Share a personal win

  38. Share a loss or a failure

  39. Ask one of your employees to take over for one day 

  40. Fan of the week

If you want your social media to really work for your business and to help you create relationships to bring in profit, remember that consistency is key. Plan and schedule your content in advance, and you’re halfway there! 

If you need some beautiful free stock images to illustrate your posts (and trust me, you probably do), click here to find out where to get the best ones.

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