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If you want to get more engagement and build a bigger audience on social media, you have to be consistent with your posting.
Most small businesses rely on having the time to write posts and post them. That means that if you’ve got a quiet week, your social media content will be great. If you’re really busy, you’ll be nowhere to be seen. Your number one aim on social media is to build a relationship with your followers. Would you trust someone who only shows up half of the time? What about someone who sends you lots of texts one week and ignores you the next? Not great ways to build a relationship, right?
My favourite tools to stay consistent are an editorial calendar, a scheduling software (I use Hootsuite) and a very long list of content ideas.
Here’s a list of 40 post ideas to keep you going. You’ll never wonder what to post again.
Curated content
Polls
Questions
Quotes (inspiring, motivational…)
Testimonial from a happy customer
Industry news
Information about your local area (best for local businesses)
Tips and advice
Behind the scenes posts
Personal post about yourself
How to videos
Statistics
Share a blog that you’ve written
Promotional post
Competitions
Ask followers to help you make a decision
Challenge your followers to take action
Infographic
Follower of the week
Throwback posts
Celebrate holidays
Promote your newsletter
Answer a frequently asked question
Comment on a current event
Case studies
Videos (yours or external)
Post about a national day (check https://nationaldaycalendar.com)
Ask your followers to write a caption for a funny picture
Share a playlist
Share a Fill-In-The-Blank Post
Customer photos (with their permission)
Fun fact about your employees
Tell people what you sell
Ask for recommendations(movies, books, TV series…)
Share an offer/discount
Re-share older successful content
Share a personal win
Share a loss or a failure
Ask one of your employees to take over for one day
Fan of the week
If you want your social media to really work for your business and to help you create relationships to bring in profit, remember that consistency is key. Plan and schedule your content in advance, and you’re halfway there!
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